Fueling the Game: ProBottlers Joins ZIFA as Official Hydration Partner

The Zimbabwe Football Association (ZIFA) is delighted to announce ProBottlers as its Official Hydration Partner in a landmark two-year agreement valued at USD120 000 per year, reinforcing growing private sector confidence in the future of Zimbabwean football.

The partnership will see ProBottlers provide water and energy drinks to support all national teams, including the Warriors, Mighty Warriors and junior representative sides, as well as ZIFA’s expanding grassroots programmes across the country. From training camps and international fixtures to youth tournaments and community festivals, the agreement ensures structured hydration support at every level of the game.

The announcement comes hot on the heels of the recently unveiled BancABC Roots Impact programme, ZIFA’s flagship grassroots development initiative aimed at identifying and nurturing young talent nationwide. Together, these partnerships signal renewed corporate belief in the Association’s strategic direction and its commitment to professionalisation, accountability and long-term growth.

ZIFA President Nqobile Magwizi described the partnership as a timely boost for player welfare and performance standards.

“This partnership represents an important step forward for Zimbabwean football,” said Magwizi. “Proper hydration is fundamental to modern sport, and ProBottlers’ support strengthens our ability to prepare, compete and recover at the highest level. We are encouraged by the confidence that corporate Zimbabwe is showing in our vision.”

The USD240 000 investment will directly enhance operational readiness during national team assignments while supporting the health and wellbeing of athletes in development structures. Access to consistent, high-quality hydration products will assist players in meeting the physical demands of elite football, while also easing logistical pressures during tournaments and large-scale grassroots activities.

ProBottlers Managing Director Rory Harley said the company was proud to partner with ZIFA at a time of renewed momentum in the game.

“Football has the power to unite communities and inspire the next generation,” said Harley. “We are excited to play our part in supporting Zimbabwe’s national teams and grassroots programmes by ensuring players are properly hydrated and equipped to perform at their best.”

The partnership extends beyond elite competition and into the foundations of the sport. As ZIFA continues to roll out structured grassroots initiatives through the BancABC Roots Impact programme, young players across provinces will now benefit from improved welfare support – a key pillar in sustainable football development.

ZIFA Head of Commercial Mark Ruck highlighted the significance of the agreement within the Association’s broader commercial strategy.

“This partnership demonstrates the growing confidence of the private sector in Zimbabwean football,” said Ruck. “We are building relationships that are aligned with our long-term objectives – partnerships that add real value to the game while protecting and enhancing our commercial ecosystem.”

The collaboration with ProBottlers reflects a deliberate effort by ZIFA to secure partnerships that are practical, impactful and aligned with performance outcomes. By prioritising player welfare and operational excellence, the Association continues to strengthen its institutional capacity and create a stable platform for competitive success.

As Zimbabwean football enters a new phase marked by structured development programmes, renewed governance focus and expanding commercial support, the ProBottlers partnership stands as another clear signal that the game is regaining the trust and backing of corporate stakeholders.

With hydration needs now comprehensively supported across national teams and grassroots structures, ZIFA remains focused on delivering measurable progress on and off the pitch – powered by partnerships that believe in the future of the game.

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